RFP – Request for Proposal Archives

When you are looking for media relations support it is best to request references and to structure your RFP to cover the types of media relations coverage you will require. RFQ57 is a sample template for soliciting this business support service. As a business owner you would be issuing this proposal seeking a corporate public relations agency partner with a proven track record for creative excellence in strategic program development and execution.

You will also want to provide goals and objectives for the agency and your overall goal statement might be to enhance industry awareness of your brand and industry-leading sub-brands among current and prospective customers, competitors, trade and business media, industry analysts and other key constituents.

Another component of the RFP would be to address the core activities or expectation of what they will be involved in also known as the scope of work. This might include:

  • Press release development and distribution.
  • Media/analyst relations.
  • Article development and placement.
  • Identification, pitching and leverage of speaking opportunities.
  • Marketing and event support.
  • Press materials.
  • Executive briefing materials.
  • PR results measurement and reporting.

The above list provides solid indicators of how the vendor is to bid your proposal. From it, they will be able to determine amount of effort (hours) which will be required to service your account. It is beneficial to define the relationship and that it will be collaborative; leveraging the respective strategic and tactical strengths and resources of the agency and client. It would be important to stress the core functions and that they should be mutually agreed to by both parties in advance. This helps provide details as to their responsibility.

These are just some of the areas addressed in RFQ57 – sample RFP for media relations. Using this template will at the very least give you a great head start in developing your own proposal. This template is available in our purchasing managers bundle and many other procurement sample templates are included.

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Short form RFP Template

A short form request for proposal (RFP) is used for proposals which would be considered lower risk. You would not be looking to buy a space shuttle with this template as it is not meant to be for extremely technical spend and lets face it not every proposal needs to be 80 pages long. Here is a preview of a page of a basic RFP we have used in these circumstances.

Free RFP Template

Free RFP Template from RFPTemplates.org – subscribe to download

 

This short form RFP sample includes an invitation, table of contents, background, service/work requirements, submission guidelines and conditions. To get your copy of this edit friendly RFP sample template you can either subscribe and it is included in our free welcome bundle or you can buy our Purchasing Managers bundle and it along with 89 other quality procurement templates will be provided with your order. Download details here >>> purchasing managers bundle.

 

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