When you are looking for media relations support it is best to request references and to structure your RFP to cover the types of media relations coverage you will require. RFQ57 is a sample template for soliciting this business support service. As a business owner you would be issuing this proposal seeking a corporate public relations agency partner with a proven track record for creative excellence in strategic program development and execution.
You will also want to provide goals and objectives for the agency and your overall goal statement might be to enhance industry awareness of your brand and industry-leading sub-brands among current and prospective customers, competitors, trade and business media, industry analysts and other key constituents.
Another component of the RFP would be to address the core activities or expectation of what they will be involved in also known as the scope of work. This might include:
- Press release development and distribution.
- Media/analyst relations.
- Article development and placement.
- Identification, pitching and leverage of speaking opportunities.
- Marketing and event support.
- Press materials.
- Executive briefing materials.
- PR results measurement and reporting.
The above list provides solid indicators of how the vendor is to bid your proposal. From it, they will be able to determine amount of effort (hours) which will be required to service your account. It is beneficial to define the relationship and that it will be collaborative; leveraging the respective strategic and tactical strengths and resources of the agency and client. It would be important to stress the core functions and that they should be mutually agreed to by both parties in advance. This helps provide details as to their responsibility.
These are just some of the areas addressed in Template #57 – sample RFP for media relations. Using this template will at the very least give you a great head start in developing your own proposal. This template is available in our purchasing managers bundle and many other procurement sample templates are included.
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